Cp&a Executive Venture Central America - Panama, Panamá - Diageo

Diageo

Empresa verificada

Panama, Panamá

hace 1 semana

Publicado por:

Lorenzo González

Reclutador de beBee

Descripción

PurposeThe Customer Marketing organization in CCA impacts disciplines to deliver: World-class shopper understanding and insightsCompelling category strategiesSupport for outstanding customer collaborationValue creating Category developmentEffective shopper marketing to support conversion at POPCustomer-focused planning, activation and executionThe CP&A Executive supports the Commercial Manager and CP&A Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business.

This role is responsible for the CP&A Executive function in:

GUATEMALA, EL SALVADOR, HONDURAS AND NICARAGUA.The CP&A Executive supports the CP&A Manager in delivering Field Sales, Account Management and Distributors Teams the tools and support materials to drive brilliant execution within the channel/customers, and in setting channel specific brand and category execution guidelines and standards.

The role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.

Market ContextThe Caribbean and Central America (CCA) is one of Diageo's most diverse and profitable markets.

It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV.Our route to market is achieved through a combination of 12 major Free Trade Zone & Border customers, and approximately 30 key Distributor Partners.

We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology centre and principal warehousing operations.

The 37 countries that comprise CCA boast a cumulative population of 77 million people who speak a range of languages including English, Spanish, French, Dutch, Creole, Patois and numerous other native languages.

There is a significant and growing emerging middle class (EMC) population across what are relatively young, but broadly stabilizing, democracies.

Decision MakingSupports analysis to improve ROI of promotional activities and close volume gaps in order to meet channel business targets, engaging all relevant parties to deliver our business plan.

As the coordinator of all in-store executions for the respective channel (owning the store back planning execution approach), recommends changes and interventions to ensure activation plans are achieved On Time in Full in an efficient and effective way.

Develop pragmatic solutions that overcome operational barriers at the POS based on insights and knowledge of channel dynamics.
Execution and commercial insights to support Commercial Manager and CP&A Manager into S&OP cycle and Planning process.

Financial ResponsibilitySupports Commercial Manager and CP&A Manager ensuring total A&P and Trade Spend budgets are met according to plans in conjunction with Finance, Marketing and Innovation teams.

Manages own T&E.Project and manages 3rd parties (POS Sourcing, BTL Agencies, Logistic providers, E-Commerce partners), working closely with the CP&A Manager, Procurement and Distributor partners to ensure we are optimizing investment and driving out costs.

Deep understanding and responsible for Measurement and Evaluation (Pre&Post) in order to target the right investment to maximize ROI whilst delivering for our consumers, shoppers and customers.

Leadership ResponsibilityThe role reports to the CP&A Manager of Panama and Central America.

The CP&A Executive is responsible for:

GUATEMALA, EL SALVADOR, HONDURAS and NICARAGUA.The role does not have direct reports but needs to work closely and be able to influence and build relationships with distributor partners, external agencies, and Diageo internal & external stake holders.

The incumbent support to Commercial Manager with the orchestration of the execution of commercial & activity plans, tailor the delivery to our customers and give the sales force the tools to execute it.

Key Outputs/Deliverables Supports CP&A Manager in planning and executing the commercial/activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers/channel and that all deliverables are OTIF.Supports Commercial Manager and CP&A Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.

Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, SOM, SOV, share of shelf, Scale).Tracks A&P and Trade Spend highlighting its evolution to Commercial manager and CP&A Manager, and is responsible for preparing activities Pre and Post M&E.

Coordinates special packs and creates/executes in-store/outlet visibility solutions and support ma