Rosa Espinosa

Brand creative professional with extensive experience in visual merchandising, corporate and retail marketing, advertising, event planning/management and design initiatives. Proven track record in elevating brand experiences and implementing strategic visual merchandising plans for renowned brands like Perry Ellis, Tommy Hilfiger, XOXO, Rochas, and more. Adept at creating visually compelling displays and managing boutique environments to enhance customer engagement and drive sales. Fluent in English and Spanish, with proficiency in Adobe Creative Suite

PROFESSIONAL EXPERIENCE

Vivero Cuipo, Founder & Co-owner / Marketing Manager Mar 2020 - Present

Launched and successfully operated Vivero Cuipo Boutique, specializing in high-quality plants and floral arrangements.
Sustained and grew the business for over three years, establishing a loyal customer base and a strong brand presence.

Developed innovative marketing campaigns and events that increased brand visibility and customer

engagement by 30%

Freelance Visual Merchandiser

Feb 2017 - Mar 2020

Coordinated, planned, and executed window displays, pop up installations, and events to drive client engagement and brand awareness.
Developed business proposals and managed client relationships, achieving a 15% growth in client acquisition.

Multiservicios y Mercadeo, Key Account Manager

Oct 2014 - Jan 2017

Developed business proposals and managed client relationships, achieving a 15% growth in client acquisition. Managed annual marketing budgets up to $1,000,000, ensuring projects were completed on time and within

budget

Perry Ellis International, Visual Merchandiser Manager

Oct 2012 - Jul 2014

Lead visual merchandising activities for brands including Perry Ellis, XOXO, and Rochas. Developed and implemented brand strategies aligned with headquarters' guidelines, adapted to local markets around Latin America.

Florida State University. Tallahassee, Florida

Bachelor of Science
Retail, Merchandising and Textiles

Artidi. Barcelona, Spain

European Certification
European Expert in Visual Merchandising and Commercial Spaces

Florida State University. Panama Campus

Project Management Certification
Accredited with 97.50 PDUs: 65.50 Technical, 16 Leadership, 16 Strategic

Jan 2006 - Apr 2010

May 2011 - May 2012