Erick Leiva Rosales

I am a professional with expertise in the communications and marketing fields.   

LG Electronics

Trade Marketing Coordinator

Feb 2023 - May 2023

• Responsible of Trade Marketing for a global tech brand in Panama.
• Creation, coordination and execution of POS activations.
• Reporting for Sell-out, price trends and display.
• Strategies proposals and execution in order to increase sell-in and sell-out.
• Training and follow-up of KPI's fullfillment with salesforce team.
• Communication and coordination with providers.
• Management of marketing schedule based on seasonalities.

Cheil Worldwide

Samsung Plus Analyst

Dec 2020 - Feb 2023

Responsible of a loyalty program for a worldwide known tech company for Ecuador, Puerto Rico and Panama. 

A summary of my current duties is listed below:

• Management of annual budget for the program for Panama and Puerto Rico.
• Creation of sales reports, marketing and sales strategies. 
• Management of a monthly billing process with third parties and inter company branches.
• Provide support to the program's users, personally and through a promoters group to enhance user experience.
• Manage the program's platform, coordinating design, informative and operational changes with the programming vendor. 
• Follow up the requirements from every client in Puerto Rico and Panama (Promotions, POP, artworks, prizes, stores visits).

Regional Promotions Coordinator.

Mar 2019 - Dec 2020.

Regional Promotions Coordinator responsible of leading a team in charge of customer support and data validation of promotions of a technological company in Latin America.
As part of my main responsibilities are the coordination and distribution of workload within the team, follow up and planning of promotions, promotions data analysis and report generation, validation of terms and conditions, quality assurance for customer support and team performance, sensitive support cases handling. The initial design and implementation of the protocol for customer support were also part of my contributions. 

Bachelor's Degree in Philology and Communications. (2017), UNAN Managua.

Digital Marketing and Community Management Diploma (2019). Universidad Latina de Panamá.

Branding and Positioning Strategies (2022) INCAE, Costa Rica.

Promotion strategies and Merchandising Diploma (2022) TECH Universidad Tecnológica, Colombia.

Data Analysis and Visualization in Tableau (2021) Data Science Institute LATAM, Chile.

Excel 2016 Technical Degree (2018) New Horizons, Panamá.