Clarissa Medina

I am passionated about fashion, retail, and wellness, I am a dedicated and creative professional with a proven track record of 5 years in cultivating meaningful connections between brands and consumers. As a passionate dreamer and relentless pursuer of excellence, I have crafted and executed campaigns that resonate, leaving a lasting impact. From analyzing market trends to bringing visionary ideas to life, I thrive on transforming brand visions into compelling realities.

Agencias Feduro

February 2020- Present

-Successfully created, executed, and monitored comprehensive marketing and communications plans aligned with brand guidelines, utilizing ATL, BTL, and digital channels, resulting in a positive brand positioning. 
-Strategically managed the marketing and communications budget, regularly producing ROI reports for executed action plans, facilitating data-driven decision-making.
-Collaborated closely with sales managers to develop and execute brand/category positioning strategies, driving sell-out activities and optimizing performance for best sellers and slow movers.
-Demonstrated expertise in demand planning, purchase, inventory management, and pricing strategies, contributing to efficient supply chain operations and market competitiveness.

Retail Operation AssistantRetail Operation Assistant

May 2016 - Sep 2018 

-Streamlined administrative tasks for upper management, enhancing overall productivity and ensuring seamless operations.
-Orchestrated diverse events, ranging from small gatherings to large-scale sales channel congresses.
-Established and managed a communication space to promote sales channel activities, fostering greater awareness and engagement among stakeholders.

Samsung Latin America

Marketing Assistant

-Assisted marketing and sales departments in planning and executing BTL, ATL, and media plans, effectively driving brand awareness and sales growth.
-Maintained crucial administrative functions, including vendor payments, agency briefs, and budget management, ensuring smooth marketing operations.
 

Fashion Brand Management- Polimoda

Logistics- UTP